Ebook Selling Today: Creating Customer Value, Ninth Edition
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Selling Today: Creating Customer Value, Ninth Edition
Ebook Selling Today: Creating Customer Value, Ninth Edition
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From the Back Cover
Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.
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Product details
Hardcover: 560 pages
Publisher: Prentice Hall; 9 edition (June 24, 2003)
Language: English
ISBN-10: 0131009524
ISBN-13: 978-0131009523
Product Dimensions:
8.1 x 1.1 x 9.9 inches
Shipping Weight: 2.7 pounds (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#1,031,633 in Books (See Top 100 in Books)
Why spend 120. more and get the newer version. This book was required, actually the 11th ed. was, but this is 99% the same. I would buy this again in a heart beat. If a professor gave an assignment from a question in the book, I would ask someone who paid 150. for the new 11th ed, and get the questions. All the graphs and images are the same as the 11th too. If you are buying this book for any other reason than a requirement, it will provide you with all the information one would need to begin selling via marketing.
I don’t use it anymore.
Its a book, was all there
Great Job! Thanks
Collegebooksdirect illegally covered portions of the book that stated it was an "Instructors Edition" with duct tape and placed a bar code over the "Not For Sale" bar code on the back of the book. I contacted both Amazon.com and Collegebooksdirect to address this issue with no solution from either company. Instead, Collegebooksdirect stated that this is common practice for them (which clearly violates Amazon.com's selling rules and guidelines) and that I should have contacted them earlier. I stated to both the companies that I was under the assumption that the book was a "Student Edition" and did not have any idea that under the tape concealed the listing "Instructors Edition". I did not receive any refund, and both companies refuse to address the situation. BE AWARE! This company sells products that are illegal to transfer!!!!
Was one edition behind the one I needed but it sufficed.
The book title shows up as Selling Today: Creating Customer Value but it usually leaves out "with computers" so i accidentally ordered this one nstead of the right one. make sure it's the one you want
my took classes in marketing and she said these book help her a great deal in how to sell stuff
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